Creativity & Innovation for Managers

Program`s Objectives

• Building an innovation culture by improving the creativity performance in the organization.
• Overcoming challenges, solving problems & achieving goals through innovation.
• Developing innovative products & services.
• Optimizing team productivity by applying strategies based on the 4-Brain Thinkers model.

Program`s Outline

Discover why some people are more creative and innovative than others

• Get inside your brain & discover yourself.
• Know how people might become whole-brained or diverse thinkers.
• Learn key steps people must take to accelerate innovation.
• Make innovation a core competency.
• Learn what happens next once ideas are generated.

Learn new processes to innovate (Develop ideas & solutions)

• New 3Rs Process “TM”
• M-Curve Process “TM”
• 4 stage Accelerated Innovation Process “R”
• 2-Step Ideate & Filterate Process “TM”

Improve your creative and innovation skills & foster more innovation

• Encourage leadership to drive innovation.
• Design teams to be more diverse & whole-brain.
• Use processes to accelerate innovation.
• Provide tools to apply processes.
• Leverage technology to empower people.
• Create spaces to inspire innovation.

Defining needs & opportunities in a turbulent world

• The different types of stakeholders.
• The different types of customer’s needs.
• Innovative techniques to identify needs & preferences.

Best characteristics for new products & services

• Sustainability of the product or service.
• ROI & ROO.
• Technically friendly.
• Consumer target.
• Uniqueness.
• Performance.
• Buzworthiness.
• Consistency with the image & vision of the institution.
• Compliance.
• Talent.

Becoming an innovative thinker

• Train your Brain.
• Use it or you’ll lose it.
• Thinking out of the box.