Creativity & Innovation for Managers

9:00 am - 5:00 pm The Smallville Hotel, Damascus Road, Beirut03nov9:00 am5:00 pmCreativity & Innovation for ManagersDuration: One Full Day

Event Details

Program`s Objectives

  • Building an innovation culture by improving the creativity performance in the organization.
  • Overcoming challenges, solving problems & achieving goals through innovation.
  • Developing innovative products & services.
  • Optimizing team productivity by applying strategies based on the 4-Brain Thinkers model.

Program`s Outline

Discover why some people are more creative and innovative than others

  • Get inside your brain & discover yourself.
  • Know how people might become whole-brained or diverse thinkers.
  • Learn key steps people must take to accelerate innovation.
  • Make innovation a core competency.
  • Learn what happens next once ideas are generated.

Learn new processes to innovate (Develop ideas & solutions)

  • New 3Rs Process “TM”
  • M-Curve Process “TM”
  • 4 stage Accelerated Innovation Process “R”
  • 2-Step Ideate & Filterate Process “TM”

Improve your creative and innovation skills & foster more innovation

  • Encourage leadership to drive innovation.
  • Design teams to be more diverse & whole-brain.
  • Use processes to accelerate innovation.
  • Provide tools to apply processes.
  • Leverage technology to empower people.
  • Create spaces to inspire innovation.

Defining needs & opportunities in a turbulent world

  • The different types of stakeholders.
  • The different types of customer’s needs.
  • Innovative techniques to identify needs & preferences.

Best characteristics for new products & services

  • Sustainability of the product or service.
  • ROI & ROO.
  • Technically friendly.
  • Consumer target.
  • Uniqueness.
  • Performance.
  • Buzworthiness.
  • Consistency with the image & vision of the institution.
  • Compliance.
  • Talent.

Becoming an innovative thinker

  • Train your Brain.
  • Use it or you’ll lose it.
  • Thinking out of the box.

Ticket Fees - 11% VAT Excluded


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