Social Media Marketing Masterclass 2024

Learning Outcomes:

• Master social media marketing essentials
• Grow your business using social media
• Develop skills for freelancing in social media marketing
• Build a dedicated and trusted social media following
• Create engaging content across multiple platforms
• Advertise effectively on Facebook, Instagram, and Twitter

Workshop Highlights:

• 100% practical, hands-on experience from start to finish
• Gain the knowledge to grow your online business
• Learn to work as a Social Media Marketing Freelancer
• Acquire expertise to get hired as a Social Media Marketing Specialist

Key Topics Covered:

Facebook Marketing:

• Creating and optimizing a Facebook Page
• Crafting engaging posts and connecting with the audience
• Using live videos and understanding page roles and insights

Facebook Ads:

• Setting up an ads account
• Creating and targeting ads
• Budget allocation and ad copywriting
• Utilizing the Facebook pixel and split testing

Instagram Marketing:

• Introduction to Instagram marketing
• Content creation using Canva
• Effective use of captions and hashtags
• Profile optimization and creating promotions

YouTube Marketing:

• Marketing strategies on YouTube
• Traffic generation and keyword research
• Account management and channel setup
• Monetization and analytics insights

LinkedIn Marketing:

• Profile optimization and lead generation
• Content creation and article writing
• Advertising on LinkedIn

Twitter Marketing:

• Creating and optimizing a Twitter account
• Finding customers and using hashtags
• Gaining more followers and retweets
• Creating Twitter ads and analyzing metrics

Social Media Automation:

• Introduction to automation tools

Who Should Attend?

• Entrepreneurs seeking business growth through social media marketing
• Bloggers looking to expand their audience
• Small business owners (online and offline)
• Individuals interested in mastering in-demand advertising skills
• Freelancers aiming to secure social media marketing jobs